STEPS TO ABUNDANCE - A Weekly Newsletter Published
by Jim Rivas
Release
Date: January 11, 2007 |
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Marketing
Corner
Ever try to sell a Personal Flotation Device (Life Preserver)
to a farmer in Nebraska? How about Ice to an Eskimo? Excuse
the cliché, but most people that get involved in a
Home Business end up trying to do just that. They try to “sell”
their products and opportunity to anyone and everyone. This
is a big reason that people fail in Home Based Free Enterprise
be it MLM, Direct Sales, or retail.
Why does this happen?
Well usually the first thing that happens when you start a
Home Business is that your sponsor has you start calling leads,
leads that you purchase with your hard earned money. Leads
that come from lead vendors, who’s business it is to
generate leads and sell them.
When you are first
starting a Home Business, buying leads is the fastest way
to start building your business. However, in most cases it
is just hit and miss because the only connection between what
you are offering and the name on the list is “possible”
interest in earning income from home.
Why do I say “Possible”.
Lead vendors generate their leads from many different sources.
Email marketing is the most common source of lead traffic
as is Incentivized surveys. The best possible scenario from
using these leads is that you find someone that is legitimately
looking for a home business. But most of the people in these
lists have no serious interest whatsoever. At best they are
curious. Let’s look at each source.
Bulk Spamming has
become more and more difficult, yet literally hundreds of
millions of spam email are delivered to in boxes each day.
And the Spammers are getting even better at their craft. So
let’s assume you get this email in your in box (or your
spam folder) that says “earn $10,000 a month working
from home”. Catchy enough subject line or headline right?
But consider the odds that the person that opens that email,
likes the “presentation” and enters their name
in survey, has real interest in a home business. If you ever
looked at the web sites that these email marketers use as
squeeze pages, they are all hype, and no-info. So the people
that opt-in are just curious at best.
Incentive survey
leads are the worst, and most lead companies will deny that
their leads have any incentivized leads in them. But just
make the phone calls and you will find some people in there
will just say something like … “oh, I was just
trying to win the X when I filled that out”. Most of
these kinds of leads just don’t answer their phones
because they are getting barraged by phone calls.
The other big problem
with purchased leads is that they are shared. They are sold
to 2 – 10 other people. If you had 6 different people
calling you all saying their business was the best what would
you do? … probably nothing … you would get disgusted
and paralyzed in indecision. This is what happens to most
of the lead company leads that are purchased.
But it is still
the best answer for the new Home Business Operator because
it gives them a lot of practice quickly. And they may actually
make a few sales from lead company leads. But these leads
are not far removed from selling Ice to Eskimos. Why? Because
you have not connected with someone that was looking for you.
It’s kind of like walking up to some stranger on the
street and asking them if they want to join your business.
The truth is that if you do that enough, you will eventually
find some people to say yes …. If you are still in the
business by the time that happens.
No matter what
business you start, you must think in terms of generating
your own leads to have sustainable long term success. You
want targeted leads. People that responded to exactly what
you were offering, when you were offering it. The Internet
is the best and least expensive way to do that. All you have
to do is learn how to market in the Internet and you are literally
set for the rest of your life.
This is where you
have to be careful. Just like the lead vendors that will tell
you anything to get you to buy their leads, the Internet marketing
Training and Seminar world is quickly becoming all hype and
little substance. Many people shell out thousands to attend
these big extravaganzas only to be "pitched to"
for 3 days by dozens of masters at platform selling. You get
a little of the “what” and none of the “How”.
To get the “How”, you will have to part with more
money for boxed sets of self learning courses. You could literally
(and I have done this) spend thousands at one of these seminars
and come away learning almost nothing.
Well, I got tired
of this. I have been searching for a couple of years for real
classroom style training for Search Engine and Internet Marketing
training and could find no-one that would do it at a reasonable
price. What’s reasonable? Well I spend over $40,000
to learn what I know.
In December of
2006 I launched InterProsperidigm University. A company devoted
exclusively to teaching Internet Marketing and Web 2.0 and
3.0 applications. The tuition varies from $995.00 - $2,995.00
for a 3 ½ day Immersion training. What we do in this
training is have you participate in the building of an Internet
company from scratch. There is no better way to learn than
to actually do, and IPU offers the only such training. It’s
not 3 ½ days of lecture either. Each class is supported
by a post class weekly tele-seminar for 2 months after that
is included in the tuition. Click
Here to Learn More! If you are interested, opt into the
newsletter. The next event date is the 2nd week of March 2007.
This event is for
those serious individuals that truly want to have it all and
never want to return to working for someone else.
Jim
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